Beyond Basic Honey: Exploring New Flavors and Alternatives

Honey searches are becoming more specific, with a +200% rise in interest for "bee free honey" in the past week. This signals a growing curiosity about sustainable and vegan honey options. People are increasingly exploring alternatives to traditional honey, highlighting a shift towards eco-conscious living.

Another growing trend is the medicinal use of honey. Searches for "medicinal honey for wounds" indicate that people are rediscovering honey's traditional role in natural remedies.

Mānuka Mania

If one type of honey is stealing the show, it’s Mānuka honey. Known for its powerful antibacterial properties, Mānuka honey has dominated recent searches. One standout trend is the rise of "manuka honey hair mask" (+80% search growth), showing how this premium honey is making waves in the beauty industry.

The "Honey For" Craze

People are also exploring specific uses for honey. The top trending search? "Turmeric and honey for weight loss". This reflects a growing interest in combining honey with other natural ingredients to achieve health and wellness goals.

Sweet Treats: Honey Recipe Trends

Honey isn’t just for health—it’s a star in the kitchen too! Here are the top trending honey recipes in the US this week:

• Honey bun cheesecake: A delicious twist on two beloved desserts.
• Cinnamon roll: A classic comfort food made even better with honey.
• Honey oat bread: A naturally sweet, hearty staple.
• Whipped honey coffee: An indulgent, trending drink perfect for mornings.
• Honey Old Bay wings: A savory and sweet take on a popular dish.

What Does This All Mean?

The surge in honey-related interest reflects a growing appreciation for honey’s versatility and potential. From natural remedies to culinary innovation, honey is cementing its place as a go-to ingredient in health, beauty, and food trends.